Why choose this program?

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Designed and taught by Wharton faculty

  • Attend live online masterclass from world-renowned faculty
  • Learn the latest advanced digital marketing skills
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Mentorship sessions with industry experts

  • Work with experienced digital marketing professionals
  • Get personalized feedback on assignments and projects
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Hands-on, practical learning experience

  • Work on real-world case studies and projects
  • Interact with like-minded peers from diverse backgrounds and geographies

Who is the program for?

This program is designed for leaders, mid-level career professionals, and anyone looking to transition into digital marketing.

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    WORKING PROFESSIONALS

    who want to expand their digital marketing knowledge and employ analytics and technology to drive business growth and success

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    Marketing executives and leaders

    looking to transform their business or their career through digital marketing

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    Product managers or product leaders

    who want to achieve product-market fit by leveraging digital marketing

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    Entrepreneurs and C-suite executives

    seeking to revamp their business strategy through digital marketing

Our alumni work in leading companies

Google Apple Meta Ebay Amazon Citi GSK Nestle Dell Loreal Shopify Cola Visa Carrier Merck

How will this program benefit you?

  • 1

    Develop a Data-Driven Marketing Strategy

    Understand how to create an advanced, data-driven digital marketing strategy.

  • 2

    Drive Customer Centricity

    Deliver customer-centric and personalized experiences across channels to secure a sustainable competitive advantage.

  • 3

    Create Competitive Advantage and Increase ROI

    Utilize marketing testing techniques to determine which strategies offer higher ROI.

  • 4

    Drive Growth

    Plan and implement multichannel digital strategies that increase conversion rates and growth.

  • 5

    Deliver a Unified Customer Experience

    Determine how owning and managing marketing technology can produce positive outcomes and deliver a unified customer experience.

Certificate from Wharton Online

Upon successful completion of program, learners will receive a certificate of completion from Wharton Online.

Please also note that participation in the program (a) will not result in a degree from, alum status with, or earned credit at the University of Pennsylvania or the Wharton School (or, to Wharton's knowledge, any other institution); (b) will not be recorded on a University of Pennsylvania or Wharton transcript; and (c) does not guarantee or suggest that a participant will be admitted to the University of Pennsylvania, the Wharton School, or to any other university or institution.

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Certificate

Dedicated Career Support

Dedicated program manager to guide you throughout the program
Linkedin profile building workshop
Portfolio of hands-on projects

Advance your digital marketing skills with the Wharton advantage

Comprehensive Curriculum

4-6 Hours

Weekly Learning Commitment

6+

Digital Marketing and Analytics Tools

The curriculum has been developed by distinguished faculty from the Wharton School to meet the evolving needs of a digital business and help you learn how to use strategies that support better decision making.

Learners will be taught using a combination of learning methods. These include bite-sized lecture videos by Wharton faculty, cohort-based live synchronous sessions with industry experts and live sessions by Wharton Faculty, a three-week capstone project on digital marketing, and self-learning through reading material.

    Orientation Week

    Introduction to Digital Marketing

    Achieving Customer-Centric Success Through Digital Marketing

    Product Centricity versus Customer Centricity

    Customer Acquisition Costs

    Customer Lifetime Value: Achieving Profitable Growth Through CLTV

    Customer Segmentation

    Customer Centricity: Implementation, Opportunity and Future Outlook

    Acquisition and Retention Optimization

    Fundamentals of Digital Marketing and E-Commerce

    Designing a Omnichannel Digital Marketing Strategy

    Digital Business Models

    Digital Marketing Channels and Optimisation

    Digital Marketing Effectiveness

    Digital Marketing Tools and Techniques Workshop

    Marketing Analytics and Experimentation

    Sources of Marketing Data

    A/B Testing and Marketing Experimentation

    Conversion Funnel Analytics

    Web and Social Media Analytics Workshop

    Attribution Modeling Workshop

    Applications of Technology in Digital marketing

    AI and Personalization tech for Digital Marketing (AI tools, personalisation, customisation, chatbots)

    Industry Case Studies

    Marketing Automation Tools and Techniques

    Capstone Project

    Growth Marketing Strategies

    Real World Application Project

Digital Marketing and Analytics Tools

google Ads google keyword planner google Analytics ads Manager mixpanel google Trends facebook

and more..

Hands-On Case Studies

  • 1

    Banking

    Integrated Marketing Strategy for Digicreds Financial

    Strategizing and designing an actionable and targeted integrated online marketing strategy for Digicreds Financial, your go-to BNPL (Buy Now, Pay Later) fintech startup, that will help the company establish a strong digital presence in the niche it is operating in.
    Learn More
  • 2

    Information Technology & System

    Dgital marketing plan for SaaSpire

    Devise a practical and focused online marketing plan for SaaSpire, an innovative networking platform, aiming to forge a robust digital footprint within its specialized industry.
    Learn More
  • 3

    Healthcare

    Integrated digital marketing strategy for Optitech

    Devising an integrated digital marketing strategy for OptiTech New Innovation Launch: OptiLift, with the objective of creating a strong digital presence for the new product with a digital-first approach
    Learn More
  • 4

    IT & Systems

    Digital Marketing Strategy for Ai Ads.Dev

    Creating an effective and precise integrated online marketing strategy for Ai Ads.dev, with the goal of optimizing efficiency and building a compelling online identity.
    Learn More
  • 5

    Fashion and Lifestyle

    Online Marketing Strategy for Bossa Concept

    Formulating and crafting a practical, focused integrated online marketing plan for Bossa Concept, an upscale digital fashion platform and lifestyle brand aiming to solidify a formidable digital footprint.
    Learn More
  • 6

    Fashion and Lifestyle

    Integraed Marketing Strategy for Luxora

    Build a US-first actionable and targeted integrated online marketing strategy for that will enable Luxora to acquire new customers
    Learn More
  • 7

    Fashion and Lifestyle

    Digital Marketing Strategy for Sephora

    Devising an integrated digital marketing strategy for Sephora Collection Supplements, with the objective of capturing a new market share in the realm of wellness.
    Learn More
  • 8

    Home Appliances

    Online Marketing Strategy for Modern Crisp

    Strategizing and designing an actionable and targeted integrated online marketing strategy for MODERN CRISP that will help the bran acquire new Gen-Z segment.
    Learn More

Meet Your Faculty

Learn from leading academicians in the field of digital marketing.

  • faculty

    Peter Fader, PhD

    Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School

    Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise centers around analyzing behavioral data to understand and forecast customer shopping/purchasing activities. He consults with global firms to devise successful marketing strategies across various industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products.

    Read more
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    Ron Berman, PhD

    Associate Professor of Marketing

    Ron Berman is an Associate Professor of Marketing. His research focuses on digital marketing and marketing analytics. His work has appeared in prestigious marketing journals such as Marketing Science and the Journal of Marketing Research. Professor Berman is frequently invited to share and discuss his findings with market-leading companies such as Google, Facebook, and Wayfair. Professor Berman holds a PhD and MSc in Business Administration (Marketing) from the University of California, Berkeley; an MBA and MSc in Computer Science from Tel-Aviv University; and a BSc in Computer Science.

    Read more
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    Raghuram Iyengar, PhD

    Miers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School

    Raghuram Iyengar is a Wharton School professor of marketing and the faculty director of Wharton Customer Analytics, the world's preeminent academic research center devoted to the practice of data-driven business decision making. Professor Iyengar's research interests include pricing and social networks, and he teaches market research and analytics. His pricing research focuses on the effect of multi-part pricing schemes on consumer response. Professor Iyengar's teaching interests focus on marketing analytics. He received his PhD from Columbia University and a bachelor's degree from IIT Kanpur in India.

    Read more

Learner Testimonials

The program helped me gain knowledge and leverage data and analytics to create strategies for business growth.

Reshma Singh-Manoo

The learning experience, from onboarding with the program office to the quality of content, mentorship sessions, and faculty and staff, was an outstanding journey.

Dounia Saidi

Group chief Marketing Officer

This program gave me the opportunity to integrate learning from the program into my everyday work, apply industry best practices, and learn from the world-class faculty at Wharton. Read More

Judith Lim

Sr. Global Marketing Director, Wellness

Fees and Application Details

Program Fees: $ 3,200

Apply Now

Benefits of learning with us

  • 12-week comprehensive program
  • Online learning with personalized mentorship
  • Designed to help you create better digital marketing and growth strategies
  • Live lectures and curriculum designed by faculty from the Wharton School

Application Process

1

Submit the application

Apply by completing a simple online application form.

2

Screening process

Go through a call with the admission director’s office to ensure that this program is a good fit for you

3

Join program

An offer letter will be rolled out to the select few candidates. Secure your seat by paying the admission fee.

Upcoming Application Deadline

Admissions are closed once the requisite number of participants enroll for the upcoming cohort. Apply early to secure your seat.

Apply Now

Deadline: Apr. 27, 2024

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Reach out to us

We hope you had a good experience with us. If you haven’t received a satisfactory response to your queries or have any other issue to address, please email us at

help@mygreatlearning.com

Batch Start Dates

Online Center

Online

To be announced

Still Have Questions?
Contact Us

Please fill in the form and a program advisor will reach out to you. You can also reach out to us at

digitalmarketing.wharton@mygreatlearning.com or
+1 737 637 3572

Download Brochure

Check out the program and fee details in our brochure

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Application Closes Apr. 27, 2024

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